Make a Good Investment and Bless a Child   March 19, 2008 Lisa Fowler - SCR   I recently wrote an article about the need for sponsors in the sport of auto racing. We continue to see teams both new and well established, pulling out of races each week due to lack of sponsorship. This has again happened with the announcement that Fitz Motorsports will be cutting back to one Nationwide Series team and Kenny Wallace will once again be on the list of drivers needing a full-time ride.   I have been a fan of racing for most of my life, I have also been part of a Goody’s Dash Series team for a few seasons and now as someone that tries to share my passion with others through my writing.    I have now been asked by a partner in a newly formed Craftsman Truck Series team if I would write up a proposal to a prospective sponsor. I jumped at the opportunity seeing it as one more way that I can offer support to this sport that has given me so much enjoyment. I also hope to be able to take part in their success once it occurs.

As I sat down to start the proposal, I realized how hard it can be to try to talk someone into handing you a rather large sum of money in these very difficult economic times.   I took time to look up stats in order to give them some idea of the numbers of viewers, both live and TV that they could expect to reach. I explained how race fans are some of the most devoted and loyal customers in the world. I tried to explain how the investment is very reasonable compared to other forms of advertising. I put a great deal of effort into conveying how passionate I am about the sport and how I personally make a conscious decision when buying products or services to deal with a company that sponsors racing.    I came up with what I hope will be a proposal that will catch the attention of some corporate executive that may have never watched an auto race in their lives. Will anyone even open the letter? Will they read it and give it any consideration or will it be tossed in the trash without a second thought? Who knows what will come of it. If nothing else, it made me stop and think, once again, how tough it can be to try to make it in this racing business.    Now a word about something that I take part in every year that also involves giving your hard earned money.    NASCAR Day 2008 is coming up in May. This will be the 5th year for this national day of fundraising to support the various charities that are near and dear to the hearts of the drivers, owners and fans. I have participated every year and I really look forward to taking part once again.   I make a pledge to gather $125 in contributions which allows me 25 of the special lapel pins. In doing this, it gives me the opportunity to approach people and tell them about my passion and the reason why I am so passionate. I am able to share with the uneducated public how much NASCAR does to help the children, pets, the underserved and underprivileged. Again, these are tough times and it can be hard to approach people to ask them to donate, especially if they have no interest in racing.

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What I have found out over the past four years of working with this event is how easy it can be. I have a donor who has no interest whatsoever in racing, has no interest in getting his lapel pin, has most likely never heard of any of the drivers and certainly has never watched a race. Each year he makes a donation that covers my entire pledge amount. Most years this allows me to nearly double the amount that I send in.   Why would he give to something that holds so little interest to him? He gives for the kids. The first year that I approached him, I printed out information on the Victory Junction Gang Camp, the Speediatrics Units at the Florida Hospitals and the Speedway Children's Charities. He was so impressed by the great generosity and compassion shown by these organizations to children who have very little hope for a life of any kind that he wrote me a check right then and there. He moved thousands of miles away a couple of years ago but we have stayed in touch and each year he mails his check to me to support NASCAR Day.    If you have never taken part in this event, please consider giving what you can. You can order pins online at NASCAR.com. For less than you spend on lunch, you can help a child get medical care or spend a week at a camp where all of their needs are met and they get to just be a kid.   Questions, Comments: Email Lisa   The views and opinions in this article are that of the writer(s) and not necessarily that of SCR

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