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NASCAR is a Team Sport

 

October 24, 2007
Mickey Mills - SCR

 

In a sport rooted in individual achievement, NASCAR today is dominated by the big teams.  It’s no secret that the Hendrick Motorsports (HMS) juggernaut has run roughshod over the rest of the competition week in and week out all year long.  The only question left to answer this season is which Hendrick driver will take home the championship trophy.

 

There is no denying the individual talent of the guys that wheel the Hendrick cars around the tracks each weekend.  Between Jeff Gordon and Jimmie Johnson they have racked up an incredible thirteen wins.  As good as they are as drivers, they are only as good as the team that stands behind them and nobody today is doing it any better than team Hendrick. 

 

NASCAR is dominated by what I will call the “Big Four”:  Hendrick Motorsports, Roush Fenway Racing, Joe Gibbs Racing, and Richard Childress Racing.   These four teams have fielded fourteen entries at every race this season.  That represents a full third of the field every time the green flag falls.  Here’s how teams that have won this year stack up:

 

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TEAM                                              WINS     TOP 5    TOP 10
Hendrick Motorsports                       15            52            74
Roush Fenway Racing                         6            25            49
Joe Gibbs Racing                                 4            22            42
Richard Childress Racing                    3            17            43
Penske Racing                                      2            10            24
Dale Earnhardt Inc. (DEI)                    1            13            23
Chip Ganassi Racing                            1              5            14

 

The Hendrick team has simply outclassed the rest of the field.  When the green flag fell there was almost a fifty percent chance that a Hendrick Motorsports car was going to take the checkered.  Is this a good thing?  It certainly is for Hendrick Motorsports.  Sponsor dollars flow into their bank account like candy from Santa’s hand at the Christmas parade.  Fans line up at the team boutiques every weekend spending thousands to purchase the latest merchandise.  Everybody loves a winner.

 

Or do they?

 

I’ve talked with a lot of blue collar fans who are tired of it.  They are tired of the little guys getting pushed around by the big guys.  They are tired of the glitz and glamour running rampant in a sport that was built on the backs of the textile workers and farmers in the Deep South.  They are tired of turning on the TV to watch a race on Sunday afternoon and getting an ad campaign with an occasional glimpse of the race.  Neilson ratings indicate viewers are not tuning in and leaving NASCAR in favor of other entertainment options.  Even the Nextel Race for the Chase has achieved ho-hum status.  It’s turned into the Race for Hendrick Motorsports and the other guys.

 

Beyond the 2007 racing season, the question becomes, can the smaller, under funded race teams be competitive against the Big Four?  Probably not, but there will be the occasional anomaly like Derrick Cope winning the 1990 Daytona 500 for Bob Whitcomb Racing or Bobby Hillin, Jr. driving the #8 Stavola Brothers Buick to victory in the 1986 Talladega 500.  NASCAR 2007 is a totally different beast than it was back then.  The Big Four are just that much better.  It’s a tough pill to swallow when you consider the likes of Penske, Ganassi and DEI are second tier teams, but that’s where we are.

 

 

If something doesn’t change in the near future NASCAR won’t have to address the 35 car rule.  There will barely be 35 cars left in the sport.  The days of 50 cars showing up to try to get into a race are numbered.  Cars without guaranteed positions will find it more difficult to fund operations as sponsor dollars will dry up faster than a wet sponge in sunshine. Bottom tier teams will leave the Nextel ranks simply because the cost to compete has overwhelmed the operation and major sponsors will pullout seeking better performers.  How long can Michael Waltrip Racing maintain his current deals with NAPA and UPS if they don’t show vast improvement next year?  Dominoes and Burger King will not return next year as primary sponsor on the #00 car currently driven by David Reutimann.

 

Brian France has seen this all along.  Why do you think we have the Car of Tomorrow (COT)?  Because it’s safer?  Yes, that’s part of it, certainly.  But, how many times have you heard that the COT will be the great equalizer.  It will reduce the cost of operations and level the playing field.  This might be so, but Hendrick still dominated running the COT.

 

So, what’s the answer?  Under the status quo, there’s not one.  The Big Four will keep on winning and everyone else will keep trying to catch up.  The fans will still buy the stuff.  The ad campaigns will keep on running and the commercials will keep on playing.  With the Hendrick domination of ’07, it’s scary to think how dominant they could be next year when Dale Earnhardt Jr. rolls out the No. 88 machine.  Spooky scary!

 

Questions, Comments;

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The views and opinions in this article are that of the writer(s) and not necessarily that of SCR

 

 

  
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